Make Three Decisions that Enable Your Business to Succeed
01. Decide to Be Where the Competition Happens.
Believe it or not, there are still some businesses that mistakenly believe the Web is a supplemental communications channel— failing to realize that it has now become the primary channel. They haven’t faced the reality that the marketing, communications, advertising, and public relations games have changed and that the old rules simply no longer apply.
The truth is that the Internet is the core of all modern marketing and communication because the Web is where all the people are gathered—waiting for businesses to show up with something impressive enough to cause them to take action.
02. Decide to Be a Legitimate Contender.
Even if we were champions in the past, the reality is that our businesses won’t even qualify for today’s race if we don’t show up prepared and equipped to compete in a way that's relevant.
The trouble is that many businesses are not showing up ready to seriously compete because—quite frankly—they have no idea what they’re doing or where they’re going. They wander aimlessly with their marketing and communications initiatives as they try to copy what they see others doing online. This is ineffective because most others are themselves trying to compete without an effective strategy or action plan—aimlessly following others who are themselves aimlessly following others.
03. Decide to Be Smart About How You Maneuver.
The word for “steering mechanism” in German is “Lenker.” This describes perfectly what we offer you as our client—a tool that points your marketing efforts in the right direction and precisely maneuvers you through all the twists and turns that come your way. We call this steering mechanism a Marketing Plan. Without one, your business is like a bike without handlebars.