Airavida is a manufacturer and distributor of products focused on odor elimination for both personal and commercial use. It was facing declining sales as pressure from strong competitors moved into their markets and began eroding their share of a highly commoditized, saturated market. There needed to be a major strategic shift if the company was going to continue to grow and thrive.

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Lenker conducted a full market opportunity analysis and made recommendations that would help make it a market leader, reduce price pressure, and disrupt an entire product category. We then developed a new disruptive product category, a new product-line/brand, and helped build a supply chain in China to increase its margins. The result is Skunk Doctor: Your “Special” Smoke Odor Remedy. Lenker went on to rebrand the parent company and is helping develop new product lines in several new personal and commercial categories.

Analysis & Strategy

Brand Development

New Product Development

New Product Launch

Content Development

Sales Funnel & CRM

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Free Marketing health Evaluation

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

Thanks for taking the time to complete this evaluation. We trust that you'll find valuable insight in the custom Marketing Health Report that we'll send via email in a few minutes.

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