My Generation Benefits is CBG’s consumer-focused business, which was established under Lenker Consulting’s guidance in order to complement CBG’s B2B operation. While CBG targets insurance agents and distributors, My Generation Benefits provides low-cost, high-value ancillary benefits to individual consumers.
Lenker Consulting played a significant role in establishing My Generation Benefits as a market-leading ancillary benefits insurance provider. Lenker performed a comprehensive competitive analysis, designed a marketing strategy, and created high-level media assets to convey targeted messaging to the company’s audiences. This assets included an educational ebook, which explored the evolving insurance landscape and provided readers an in-depth look at how to make the most of their numerous insurance options.
Analysis & Strategy
Sales Funnel & CRM