I offer Consulting Engagements, Webinars, Workshops, and White Papers covering topics closely related to my “3-Dimensions of Smart Marketing” process discipline:
- Comprehensive market opportunity analysis
- Systematic consumer relationship mapping
- Sound experience design strategy
My objective is to help you achieve your overarching business goals. I do this within the context of three engagements: Focus, Formulate and Facilitate.
While all businesses must expend resources on marketing, very few take the simple step of qualifying their budgets with unbiased, outside experts before launching initiatives. This leads to uncertainty, doubt and blown opportunities.
The singular aim of my Focus engagement is to help you determine what your marketing budget should be and how it should be both internally and externally allocated, so that you can move your marketing initiatives forward with clarity and confidence. The time to take advantage of this insight is before sending out RFPs!!!
This is my "up-front work" with clients. The outcome of this engagement is assurance that you, as a business, understand every aspect and dimension of your market opportunity and how to go to market competitively, efficiently, and successfully.
I formulate marketing plans:
- For your entire enterprises as a whole.
- For specific initiatives such as product launches/re-launches.
- For both digital and physical products and services.
- In every B2B and B2C market-space.
- That guide executive decisions regarding the:
- Conception, design, production, packaging, and distribution of what you offer.
- Advertising and promotion of what you offer.
- Development and management of consumer relationships that maximize customer lifetime value (CLV).
- On a scalable basis to match the size of your situation and needs (We have formulas to guide this).
- That follow the 3-Dimensions of Smart Marketing, which answer:
- Why it is you should offer what you offer and to whom in order to best leverage your unique background, capabilities and resources.
- When and where you should promote, present and make your offers to specific audiences.
- How to present what you offer in the highest impact ways possible in each moment of interaction with consumers.
This is my ongoing work with you that allows me to evaluate, guide, and refine the efforts set in motion by the marketing plan that I helped you formulate. I work closely with your team to ensure that the implementation both meaningfully aligns with and tactically adapts to real “situations on the ground” in your market space, so that you hit your targets and effectively move consumer relationships forward through successive milestones.
I facilitate the Implementation of your marketing plan by:
- Evaluating your staffing situation and needs.
- Mentoring, guiding, and (if necessary) training your human resources.
- Recruiting both new employees and contractors as needed for marketing management as well as experience design and content development responsibilities.
- Providing any needed creative direction and executive producer-level leadership.
- Guiding the relationship between you and both existing and new digital platform providers for web, CRM, marketing automation, and analytics hosting, etc.
- Brokering the production of the highest quality/impact print (including packaging), video, audio, and media assets for the lowest possible costs.
- Participating as advisors in leadership boards, steering committees, project-teams, etc.
- Ensuring that all accountability mechanisms, such as analytics, are set up and managed properly.
- Helping make adjustments throughout the life of your initiatives to maximize ROI.
Request a free initial consultation today and let's figure out together how you can compete to win in your market.