Launching an SAS application provider has been a very hot trend in the past 5 years, but that doesn't mean everyone has a great idea. Impact Radius created an innovative niche by integrating CRM and interactive advertising tracking.
Identify an approach to the interface design and messaging that spoke directly to their various audiences.
John Lenker and Brad Randall helped Impact Radius focus their communications strategy and develop a more communicative interface design. Today Impact Radius has established itself as a leading portal for a wide range of affiliate marketing-related services.